We present you with ten explanatory video producers in direct comparison and show how they support you in the production of your videos.
Explanatory videos are becoming increasingly popular. No wonder, videos are the most consumed content art. Explanation videos or explain videos are usually only a few minutes, break down complex facts to an understandable level, and still provide comprehensive information. The simplest style in combination with a narrator’s voice from off has proven itself.
Explanatory videos are particularly suitable for use as a product or marketing video. Instead of explaining your product or service with a lot of text, you simply show your potential customers the short video that does this job for you – entertaining, entertaining, and easy to consume: actually perfect.
A few years ago, the production of an explanatory video was a real nightmare. In order to produce in-house, the means or know-how and external production studios mostly lacked horrendous prices for their services. These times are over: Numerous production companies have been committed to the simple explanatory film style and produce appealing results at quite start-up-friendly prices.
Together with the comparison portal Trusted, we picked up 5 explanatory video providers from the large offer and show what they do. In the following you read: Where are the strengths and weaknesses of the individual studios? How expensive are they and what services do you get for your money?
The animation studio CRFTVideo designs and encourages explanatory videos, commercials, and product animations. Yandex, Team Viewer, Grohe, Liebherr, Slack, CISCO, and other well-known companies are already part of the studio customer group.
For your own project, the CRFTVideo team, which is made up of copywriters, graphic artists, and motion designers, takes over all relevant work steps: conception, design, production, animation, and setting. A personal briefing with your ideas is enough, and the work begins.
By the way, CRFTVideo has a special soft spot for minimalist 2D and 3D animations, provided that you can believe the customer references available online.
Mynd produces explanatory, image, product, and recruiting videos, e-learning material, and adult commercials. For explanatory videos, the provider has five in-house drawing styles in stock, which can be ideally adapted to your corporate identity. Some of the existing styles, such as the laying trick and the flat or icon style, are known and are distributed in the industry. Other styles can be obtained exclusively from mynd.
The graphic style, in which complex facts are illustrated by simple animated line graphics, and the ISO style, which comes up with isometric “three-dimensional” drawings and playful animations, are particularly interesting. The individual mynd styles are mostly characterized by minimalism and a modern presentation and cost-one minute video time each-between 4,000 and 7000 euros. The standard production time is around 15 days.
A completely individual style can also be realized on request. That then costs you around 8,500 euros and takes up to 20 days. The price includes the entire production process: concept, illustration, animation, and the setting of the video. Everything is done on the basis of a personal briefing. An unlimited number of feedback loops is also included.
Interesting: With the offer “Mynd Discovery” you will create together with your fixed Mynd contact person Video concept without video. You can then order this, produce yourself at mynd, or otherwise use it yourself.
Youknow (formerly Explain-IT) focuses on three concise styles: Handmade, Icon made, and Animate. Well-known drawing or animation styles are hidden behind them. Handmade videos are kept in a laying trick style, in which a visible hand pushes or moves the individual graphics into the picture-hence “handmade”.
The whole thing is available on request but also without a hand. Icon-made means: a simple flat style with minimalist icons and two to three concise colors. Finally, full animations are hidden behind animated in a sympathetic comic style.
The videos cost between 4000 and 6000 euros per minute and have a production time of between 20 and 30 days. Unfortunately, no specials are yet integrated into this price. For example, if you want a handmade video with colors (adapted to your CI), you pay another 1000 euros extra. Subtitles, 4K resolution, voice adaptations, and other additives also bring an additional charge. Depending on how complex and tailor-made the end product should be, you can leave more or less money here.
Speaking of tailor-made: On request, Youknow realizes a completely unique style with an individual style guide that is perfectly tailored to your company. Cool is also the possibility to have interactive videos produced. These are then equipped with quiz questions, drag-and-drop segments, or other interaction options, for example, and are great for not only looking at your viewers but also participating.
Simpleshow is one of the market leaders in the field of explanatory videos. There are four different video formats to choose from Simpleshow Hand, Simpleshow Motion, Simpleshow Premium, and the Interactive format. Similar to Youknow, the formats Legit trick (hand), fully animated flat or icon design (motion), or an explanatory video with a very individual style are hidden behind this name.
With Interactive, Simpleshow also offers the option of integrating clickable elements, quizzes, or games into your videos, which is perfect for e-learning videos. All of this is very classic and reminds us of the products of the competition accordingly. However, the whole thing is awesome about Simpleshow.
For example, you can also produce your videos yourself, because the provider provides you with his video engine on request. With “MySimpleshow” you have a tool on hand to implement your own ideas as a cartoon, simply in the drag-and-drop editor. The “Simpleshow Market” is brand new. Here you will find certified freelancers for your video production. With these additional offers, Simpleshow can clearly score in our provider comparison.
In terms of video concept, Kaiser Brand does not differentiate between different styles, but between the content of the content. So you choose a minimal, classic, character, and premium between the products. While only animated graphics (flat design) and text are possible in the smallest tariff, figures still acting in Classic and an animated moderator are added in Character.
Finally, Premium comes up with fully animated scenic short stories including a professional script. The individual films are tailored to your CI for 60 to 90 seconds at Kaiser brand. Despite the fixed packages, you have to request an individual offer directly from the provider because imperial fire does not work with fixed prices.